Privacy Policy

1. Data Controller

Under applicable Data Protection legislation (including GDPR and Turkish KVKK Law No. 6698), Zihnin Arayüzü ("Platform", "we", "us", or "our") acts as the Data Controller. Any personal data shared with us is processed responsibly and with stringent security measures.

2. Collected Personal Data & Collection Methods

When you browse our website or utilize our services, we may collect the following personal information:

• Identity & Contact Details: Name and email address voluntarily provided via our contact form or newsletter signup.
• Inquiry & Communications Content: The messages, project scopes, or consulting inquiries you submit to us.
• Newsletter Subscription Records: Your email address and subscription preferences for UX research insights and articles.
• Technical & Usage Data: IP addresses, browser specifications, device data, and anonymized navigation logs collected for security and performance.

3. Purposes and Legal Grounds for Processing

We process personal information in compliance with legal bases including performance of contract, legitimate interests, and explicit consent:

• Responding to inquiries, feedback, and prospective collaboration requests (Contract formation/performance, legitimate interest),
• Sending newsletters, articles, and research updates when you opt-in (Explicit consent),
• Maintaining technical stability, operational security, and user experience (Legitimate interest),
• Fulfilling applicable statutory and regulatory obligations.

4. Third-Party Service Providers

We do not sell, rent, or trade your personal information. We rely on established third-party services strictly to operate our platform:

• Mailchimp: Handles email newsletter subscription management and content delivery.
• Analytics Solutions: Anonymously tracks website traffic and engagement to help us improve user experience.
• Microsoft Clarity & Microsoft Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. Cookies and Preferences

Our website uses first-party and third-party cookies to remember your preferences (such as language selection) and gather aggregated analytics. You can configure your web browser to decline or clear cookies at any time.

6. Data Retention and Security

Personal data is retained only for the duration required to accomplish the stated purposes or as mandated by legal statutes. We apply industry-standard SSL/TLS encryption and modern administrative safeguards to prevent unauthorized access or data breaches.

7. Your Rights (GDPR & KVKK)

You possess the right to access your personal data, request correction of inaccurate records, request erasure ("right to be forgotten"), withdraw consent for newsletters at any time, object to processing, and request data portability where applicable.

8. Contact & Exercising Your Rights

To exercise your rights or make any privacy inquiries, please get in touch with our team at: